Beauty & Hair / AI Guild

Meet Sofia.
Your Beauty & Hair backup.

You run one of these: salons, spas, nail studios, barbershops, estheticians, and beauty product brands. The work that eats your week is repetitive, has a pattern, and still needs a human to say yes. Sofia handles the pattern. A person on our team handles the yes.

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Sofia Rodriguez, Beauty & Hair AI Guild character — AI Guild • 🇩🇴 Dominican Republic
Sofia Rodriguez
Character dossier / Beauty & Hair

More time
for your clients.

For salons, spas, nail studios, barbershops, estheticians, and beauty product brands. Sofia brings industry context to your services; a named human reviewer checks the work.

ES / ENContent support

MarketingCore focus

You approveFinal control

Sofia's specialties

Brand Identity
Wix Studio
Framer
Booking Systems
Beauty Industry SEO
Social Content

Sofia's toolkit

Figma
Canva
Wix Studio
Framer
Midjourney

We work inside what you already run: Vagaro · Square Appointments · Booksy · Instagram · your SMS provider. Starting from scratch? We set you up with a default and you can switch later.

Connections and automation are confirmed during scoping. A listed capability is not automatically included in every plan.

01 / Common needs

What Beauty & Hair businesses
ask for first.

Three places the week gets away from you, and what Sofia does about each one.

Dimitri watching an hourglass run out as calendar pages blow away

Clients drift past their rebooking date.

Sofia drafts rebooking nudges for clients who are due, in English or Spanish.

Dimitri looking at a phone as unread messages stack up beside it

No-shows leave chairs empty.

Sofia keeps appointment reminders and no-show follow-ups going out on time.

Dimitri scratching his head at a leaning pile of paperwork

Your feed goes quiet in busy weeks.

Sofia drafts before-and-after posts, tutorials and product features.

Every draft is checked by a person on our team. You approve it before it goes out.

02 / Abilities

Small tasks.
Big difference to your day.

Dimitri typing on a laptop as draft messages float up from the screen

Rebooking nudges

Drafts rebooking nudges for clients who are due — texts and emails, in English or Spanish

Dimitri pointing at a wall calendar full of ticks, beside a clock

Reminders

Keeps appointment reminders and no-show follow-ups going out on time

Dimitri holding up a tablet of picture tiles, with a megaphone beside him

Feed posts

Drafts before-and-after posts, tutorials, and product features for your feed

Dimitri ticking off a checklist beside a tidy web page

Service menu

Keeps your service menu current — prices, durations, who does what

Dimitri giving a thumbs-up as a paper plane and two envelopes fly off

Loyalty and referrals

Drafts loyalty and referral messages for your regulars

03 / From draft to done

Sofia prepares.
A person reviews. You approve.

Sample delivery

13 rebooking messages ready for this week

Drafted by Sofia · AI
Human review before delivery
Client approval before sending

Sofia never: posts a client's photo without a consent note on file; changes a price on your menu without your approval; sends a text to anyone who hasn't opted in.

04 / Your starting setup

Start small.
Add help when you need it.

Sofia comes with every plan. You pick one Base, then the first category of help.

Your Guild
AI Guild
Sofia, for Beauty & Hair.
Pick one Base
Connect
Your current site + Command HQ + your Guild
Presence
A website we host and update for you
Booking
Website + online booking + payments
Not sure which? The Plan Finder picks one in a few questions.
Start with Marketing
Most Beauty & Hair businesses start here.
- A monthly social calendar
- Posts, captions and images
- Email campaigns and review requests
Add laterAdministrationFinanceTechnology