Sofia Rodriguez

🇩🇴Dominican Republic

Designs beauty and wellness brands that look aspirational and still convert a first-time visitor into a booking.

About Sofia

Sofia is a brand designer and digital strategist for beauty, hair, and wellness businesses. She brings Caribbean warmth and aesthetic sensibility to every build — aspirational without being inaccessible.

Her Wix Studio and Framer builds for salons, spas, and beauty brands consistently outperform industry benchmarks for booking conversion, because the design work is always tied to the booking flow behind it.

What Sofia handles: Brand identity for salons, spas, and beauty product lines. Wix Studio and Framer builds with booking integrated into the page, not buried. Booking and deposit systems that reduce no-shows. Before-and-after gallery systems with consent and rights tracking. Beauty-industry local SEO and map-pack optimization. Social content systems — templates, posting cadence, and reel structure. Stylist and practitioner profile pages that let clients pick a person, not a slot.

Languages: Spanish (Native), English (Fluent).

Response window: Within 24h · UTC-4. Currently accepting new engagements.